Creative Partners

CREATIVE PARTNERS --- BEFORE YOU PRINT OR POST.
Rely on Creative Partners to communicate what you do and to create new channels for getting your unique message across in a creative, attention-getting, more attractive and more effective manner than ever before.

We offer a wide range of creative services, all of which start with getting to know your business, your market, and your particular professional "personality."

The list of offerings is open-ended, since each business differs and so does its needs, goals, and budgets.

Your time is best devoted to your core business, while we devote our time to spreading the word about that very business.

The services we provide are designed to communicate who you are and what you do, to enhance your image, to increase your name recognition in the marketplace, among other things, with the ultimate goal of expanding your customer base.

Ours is not a cookie-cutter, one-size-fits-all business, but instead personalized and customized. See our "Services" page just to get an idea of what we offer, and our "Samples & Examples" page for a few current examples of how we've helped our clients.

Contact us for a free consultation today!

Call Nancy Hiler at (516) 967-0592 or e-mail 4creative@optonline.net.

A story about how we evaluate the effectiveness of your "wants" and see if these coincide with real "needs":
A company owner approached me and wanted a brochure, some pens, and a tablecloth with a logo on it.
     "Why those items?" I asked. "Just thought those are the things companies have," he said.
     Instead of taking his money and doing what he asked for, I asked a few more questions. I asked about the company, its current market, its "hoped for" markets, its history and personality, i.e, informal or conservative; competing with big players (or wanting to) or preferring to stay family owned and manageable, what types of events or exhibits do they participate in and if they are successful, if maybe other events may work better, how do they publicize themselves and where? More questions...and answers, developed together, followed....you get the drift. We worked together. I made sure he got what he wanted AND what his company really needed.
    When all was said and done, the events participated in were ineffective, so we found new events together more suited for higher profile and publicity.

• The brochure became an updated website (the look was fine, the wording was not suited to the informality and personality that made them different) and a flyer with precise wording. (The company president admitted he gave little thought to a brochure's look or wording, just thought you 'slapped on a logo' and included a description, not reasons for customers to respond to the wording!)
• The pens were tossed aside for postcards promoting a special offer, which could be mailed or just handed out at various events... a more flexible, more cost effective choice.
• The tablecloth with a logo was changed to a tablecloth with a revamped logo, in new colors, and featuring a new slogan (also part of all other items produced and to be produced, when needs and budgets in future allow).

When all was completed, the company's refined identity —in terms of slogan, revamped logo, repositioned marketing…which is another story for another day…—moved it well on its way to inroads in their niche market, and sales increased where they had remained more or less stagnant to them for several years before.

That's why we say, call in CREATIVE PARTNERS --- BEFORE YOU PRINT OR POST....before you print a brochure, buy pens and a purchase a tablecloth.